CEO

CEO Message

Dear valued stakeholders,

In line with our effort to consistently expand and respond to the market demand, we are proud to present our company profile. Our priority remains on producing and delivering fresh quality products to both our loyal and new customers, improving our production standard, strengthening collaboration with farmers as our key partners in providing high quality standard raw material.

The Squeeze brand name printed on all our products will be a promise to you that it is safe to consume. Also, to maintain our customer’s trust and to increase market share, the company is currently implementing Halal Certification, which will be issued by MUI (Majelis Ulama Indonesia).

Although our primary focus is with our customers, we strive internally welcoming innovative ideas to ensure the team is constantly keeping track on the demand and providing new and improved quality taste and top-notch customer service.

Heading towards the current business philosophy, we are now adopting a business principle called Creating Shared Value (CSV) in our supply chain. The objective of this approach is to create a win-win solution between the farmers and the company. Besides offering fair-price purchase, dependent upon the quality of raw material, the company will also be in close collaboration with the local government to provide GAP (good agricultural practices) training for farmers.

Our investment strategy includes investing to build new factories located in Pancasari – Bali which is well known for its strawberry plantation cluster, installing packaging workshop, warehouse, and launching some strategic point of sales to expand our market.

I would like to sincerely thank you, our valued consumers, for your continued trust and loyalty in choosing our products