CV Prima Indonesia established in Bali in 1988, manufactures fruit-based items under the SQUEEZE brand like Juice, Puree, Yogurt, Instablend and Fruit Chunk. Initially for Bali's tourism, it now globally promotes Indonesian tropical fruits. Collaborating with local farmers, the company ensures safe and tasty products. From one orange juice variant, SQUEEZE expanded to 11 cities with more than 18 flavors across five product categories.